The External Marketing Enviorment

Hewlett-Packard was founded by Stanford University classmates Bill Hewlett and Dave Packard 1939. A target market is who is most likely to buy your product, for HP the target market for the hp spectre is business women and men. it runs you at the starting point of $1399 and up, it's worth spending that much with a scratch resistant glass,9.5 hours of battery life, wi-fi for Bluetooth,and it looks magnificent.Here's more details on the new design. http://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Category&v1=ENVY&series_name=ENVY14S_series&jumpid=in_R329_prodexp/hhoslp/psg/notebooks/ENVY/ENVY14S_series