Integrated Marketing Communications

Part of Marketing is getting out there knowing who you want to sell to and how your going to promote it. For Hp the Envy Laptop had a very good promotional strategy they put the most famous producer/rapper from the west coast who worked with a lot of famous artists to promote it Dr. Dre. Why not put the Hp Envy that hasn't hit stores yet on one of CW11 most watched television shows to appeal to the younger audiences, Gossip Girl. Hp does not  really have that many commercials but when you put them on shows and advertise is from there its really a huge deal.