Segmenting and Targeting Markets

Although Hp doesnt have stores in the United States you can find them in retail stores like best but radio shack, etc.Most people purchase the items online rather than in-store, at least in the United states.Hp uses demographic segmentation to appeal to its markets.As well as usuing geographic segmentation because most of there consumers have strong purchasing power in Cairo, Dubai, Riyadah, Kuwait city, Al khobar, Doha and Muscat, the purchasing power in the United states are online or other retail stores that sells Hp products.Age segmentation