Business Marketing

Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. As for Hewlett Packard it pertains to them because Hewlett Packard doesn't have their on retail store for just selling there computers, they have other retail stores like Best Buy, PC Richard & Son, Radio Shack, and many more stores and online stores as well. This is essential for businesses, because you wanna learn how to get your product out there.Since Hewlett Packard doesn't have a retail store only in like 5 countries they have a website were all there products are, and it gives them a chance to make all there products sell globally to anyone in the country which is huge. With Internet marketing they don't just reach there target market they reach each and every individual whose willing to buy a product just for there use. Which goes down to twitter,facebook, and many other social networks that advertise for this company. If it looks good eole will want to buy as long as it works good.

Segmenting and Targeting Markets

Although Hp doesnt have stores in the United States you can find them in retail stores like best but radio shack, etc.Most people purchase the items online rather than in-store, at least in the United states.Hp uses demographic segmentation to appeal to its markets.As well as usuing geographic segmentation because most of there consumers have strong purchasing power in Cairo, Dubai, Riyadah, Kuwait city, Al khobar, Doha and Muscat, the purchasing power in the United states are online or other retail stores that sells Hp products.Age segmentation

Developing and Managing Products

Hewlett Packard's Envy line Would be a new product but an improvement or revisions of existing products there are a total of 4 envy computer and each of them get skinnier and skinnier and the software becomes better and better.Innovation is what Hp has for its new Spectre its sleek its made out of glass and the keyboard its beautiful just looking at it would make you want to buy it no other company has the same design as the Spectre that's why it makes it so different from other computers. they no who they want to sell it to which is there target market.

Integrated Marketing Communications

Part of Marketing is getting out there knowing who you want to sell to and how your going to promote it. For Hp the Envy Laptop had a very good promotional strategy they put the most famous producer/rapper from the west coast who worked with a lot of famous artists to promote it Dr. Dre. Why not put the Hp Envy that hasn't hit stores yet on one of CW11 most watched television shows to appeal to the younger audiences, Gossip Girl. Hp does not  really have that many commercials but when you put them on shows and advertise is from there its really a huge deal.

Products Concepts

Products are favorable and unfavorable that a person receives in an exchange. As For Hp products they are tangible goods which are things you can touch. The Hp products i think are consumer products which is a product bought to satisfy an individuals personal wants.

Hp laptop product mix width is 5 products long which are they are designed to pick which kind of wants your interested in lets say you choose the Envy hears what will pop up which is called the depth of the product line:as shown on the website.

HP ENVY 15 series

  3.9 out of 5 stars (67 reviews)

High performance, wireless audio, blazingly fast boot and wake-up times, and a gorgeous display

• Genuine Windows 7 Home Premium 64-bit
• 2nd generation Intel(R) Core(TM) i5-2450M Processor (2.5 GHz with Turbo Boost up to 3.1 GHz)
• 1GB AMD Radeon(TM) HD 7690M GDDR5 Discrete Graphics(TM) [HDMI, DP]
• 6GB 1333MHz DDR3 System Memory (2 Dimm)
• 500GB 7200 rpm Hard Drive with HP ProtectSmart Hard Drive Protection
• Full-size Radiance backlit keyboard
• Adobe(R) Photoshop(R) Elements 9 & Adobe Premiere(R) Elements 9

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HP ENVY 17 series

  4.1 out of 5 stars (46 reviews)

Great performance , advanced GDDR5 graphics, plus 1080p display, all housed in a stunning, aluminum body; supports up to 3 external displays

• Genuine Windows 7 Home Premium 64-bit
• 2nd generation Intel(R) Core(TM) i5-2450M Processor (2.5 GHz with Turbo Boost up to 3.1 GHz)
• 1GB AMD Radeon(TM) HD 7690M GDDR5 Discrete Graphics(TM) [HDMI, DP]
• 6GB 1333MHz DDR3 System Memory (2 Dimm)
• 750GB 7200 rpm Hard Drive with HP ProtectSmart Hard Drive Protection
• Full-size Radiance backlit keyboard

From:  $1,249.99*  (after savings)

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HP ENVY 14 Spectre series

  3.9 out of 5 stars (25 reviews)

Stunning new series featuring our first glass laptop; thin design, Beats and wireless audio, long-lasting battery, HD+ display, ultra-fast response time

• Genuine Windows 7 Home Premium 64-bit
• 2nd generation Intel Core i5-2467M (1.6 GHz) + Intel HD Graphics 3000
• 4GB 1333MHz DDR3 System Memory (1 Dimm)
• SSD 128GB (Solid State Drive Flash Module)

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HP ENVY 17 3D series

  4.3 out of 5 stars (23 reviews)

Advanced 3D technology in a laptop with a high-res 1080p 17.3" (diagonal) screen, features Blu-ray and wireless audio; supports up to 3 external displays

• Genuine Windows 7 Home Premium 64-bit
• 2nd generation Intel(R) Core(TM) i7-2670QM (2.2 GHz, 6MB L3 Cache) with Turbo Boost up to 3.1 GHz
• 1GB AMD Radeon(TM) HD 7690M GDDR5 Discrete Graphics(TM) [HDMI, DP]
• 8GB 1333MHz DDR3 System Memory (2 Dimm)
• 750GB 7200 rpm Hard Drive with HP ProtectSmart Hard Drive Protection
• Full-size Radiance backlit keyboard 

Having a product mix to categorize your products is very crucial in a business its a must have.

Sales Promotion and Personal Selling

Sales promotion is marketing communication activivties, other thatn personal selling, and public relations, in which a short-term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value. Which Hewlett- Packard offers many coupons like online coupons for instance you just click on it and it will direct you to what the coupon goes to. Also sometimes you get free shipping and handling to. I think as consumers we don't want to but expensive things but once we see coupons and 40% off purchases were interested and we wanna buy, at least i know i am.

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Advertising and Public Relations

For the Hp Spectre they use product advertising, because they focus on just this item to try and get the consumers attention. It spent a lot of time advertising on television shows and commercials on CW11, such as Gossip Girl where it has almost all of Hewlett Packard's other computers are shown to. Hp had a lot of advertising one where they just showed the sleek laptop and one where the showed producer Dr.Dre in it to.