Consumer Decision Making

Consumer Behavior is a process a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or service, it also includes factors that influence purchase decisions and product use.Hewlett-Packard advertisement's is really big on commercials. Some consumers make purchase decisions just because of a celebrity has it whose promoting it, take for instance Dr.Dre a producer/ rapper collaborated with Hp to have a built in chip in its spectre laptop to give a better sound quality to its users. Automatically were gonna want those computers if we have those beats and all our djs and musice lovers and Dre. Dre fans are gonna want it to.Not to mention the ultra book is a nice design with glass features if it looks good most likely it will sell.CW Gossip Girl's episodic centennial marked its second most-watched episode of the season,Hp's Spectre was also featured in it's episodes. which will also appeal to its consumers to I actually found out about the computer because of watching my Monday night episodes of gossip girl. Hp does alot of external stimulus with its consumers.